July 27, 2009

Fuse launches new site for Kentwood Floors

Kentwood Floors, one of Canada's premier flooring manufacturers, has experienced substantial international growth over the past few years and as part of a rebranding and launch of several new product lines Kentwood required a revamped web presence that would serve to propel and better manage their international expansion. They required a site that more accurately represented their products and brands, while providing region specific information in multiple languages.

Fuse teamed up with Chemistry Marketing and Design to produce the new kentwoodfloors.com. Drupal was a perfect fit for this project as it allowed us to rapidly deploy a site that served both the regionalization and multilingual requirements for the site. Among the advanced features of this site are:

  • Full regional support allowing Kentwood marketing staff the ability to target products and information to specific regions and in multiple languages
  • Multiple theme support for each brand
  • Ability to add and update product data, images, files and sitewide content
  • Custom AJAX 'where to buy' search tool
  • Custom product and dealer information import – automating the process of adding hundreds of products and dealers to the website

Some of the Drupal Modules we utilized on this project: